GA4 Implementation Guide

I’ve been doing a lot of GA4 implementation work recently, and since Google announced they were sunsetting Universal Analytics next year that has just increased exponentially.

There’s a lot more to it than Universal Analytics and unless you have a pretty straightforward content site then you need to be planning the implementation properly. You can’t just hand the script to your web developers and hope for the best.

I’ve documented the process that I follow on all GA4 website implementations and you can download it below, and don’t forget if you are struggling with your GA4 implementation you can always reach out to me on LinkedIn


V1.1 2022-05-02

  • Added GA4 Search Console reports
  • Updated recommendation on Data Retention Settings

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