Ecommerce Platform Expertise

Do you need help getting the most out of your ecommerce platform? Maybe you are considering a new implementation or replatform and are baffled by the array of options, or perhaps you are just struggling to unlock the investment that you’ve already made? It might be time to talk to me.

Since “hand rolling” an ecommerce platform for a major motorsport brand in the late 90s I’ve had a keen interest in how the technology, marketing, and data intersect. One fundamental principle I’ve learned in that time is that there is no “best” platform, only platforms that better fit your business than others.

No two organisations will have the same best fit for the same reasons so it’s important to understand the pros and cons of each. I believe I’m well qualified to help you to understand your options and settle on the better fit platform. Get this right and you can save significant time and cost down the line ensuring you can focus on making a success of your business.

So why me and not one of the hundreds of other consultants out there?

  • At the time of writing I’m 25 years into my ecommerce career, and prior to that I was in IT/dev
  • I’ve previously held certifications and partnerships with several platform vendors
    • Shopify Partner
    • Demandware (Salesforce) Certified Developer & Architect
    • Magento Developer
  • I’ve worked merchant-side for a large part of my career – I know what it takes for an ecommerce business to succeed
  • Marketing! In case you haven’t guessed I love online marketing and I know the strengths and weaknesses of most major platforms when it comes to how they integrate and support your digital marketing channels from PPC to Paid Social to SEO. Not sure which platform is the best fit for your strategy? I’m your man.
  • My network is vast and I have strong relationships with ecommerce development agencies across all major platforms

I’m platform agnostic and largely marketing channel agnostic (although I do have a real soft spot for ecommerce SEO) so I can guarantee impartial advice based on having “been there, done that”. I’ll set you up for success and save your business money. So what are you waiting for? Get in touch and let’s see whether we’re the right fit.

Coleman Marketing Services

Digital Marketing Consultancy

Ecommerce Consultancy

  • Project Specification, Discovery & Requirements
  • Technical Architecture
  • Martech Integrations
  • Conversion Optimisation
  • Platform and Supplier Selection
  • Agency Relationship Management

Ecommerce Platform Expertise

I've worked with most major platforms including