Are you struggling to make GA4 work for your business? Since 2021 I’ve supported more than 50 businesses with their Google Analytics 4 migrations, implementations, training and helping them to develop custom measurement plans.
I believe that data is an important tool for any online business, and I’ve seen it first hand. With me you aren’t just getting a consultant who knows the setup and theory, as I’ve been using Google Analytics to drive real performance improvements in my client businesses too.
In fact I’ve developed enough of a reputation (for better or worse) that other Google Analytics Consultants and Digital Marketing Agencies now hire me to train their clients so why not cut out the middle man?
I’ve also worked on some incredibly complex implementations with projects including
- Several large scale app and web implementations on GA4 with cross device tracking
- International GA4 implementations
- Training a global pharmaceutical group & supporting their regional roll-outs of Google Analytics
- Countless E-commerce implementations on Magento/Adobe Commerce, Shopify Plus, Salesforce Commerce Cloud, and HCL
My Process
I’ve developed a repeatable Google Analytics 4 onboarding process, although it is flexible enough that you can cherry pick if you really want I’ve found that the clients who follow these steps get the best results.
- Audit your current GA4 implementation
- Triage any issues and brief your developers on any dataLayer or other code changes required
- Configure your GA4 and GTM in line with current best practice
- Train your key stakeholders on GA4 to ensure we have a shared vocabulary, data confidence, and understand the full potential of the tool
- Work with your internal teams to define custom measurement plans and truly customise GA4 to your business needs
Many other consultants or agencies will put step 5 right at the start so why don’t I? In my experience this leads to unnecessary work based on assumptions around how the tool is used not the reality. It can also result in gaps in the measurement plan because without understanding the art of the possible things get missed, and even the most experienced consultant won’t know enough about your business at the beginning of the engagement to truly recommend the ideal measurement plan for you.
So, if you want to take your Google Analytics to the next level get in touch over on LinkedIn and let’s chat. I’m based in Berkshire in the UK but don’t let that put you off if you aren’t from round here as I’ve got happy clients all over Europe, the United States, Canada, and beyond!
Check out my Google Analytics blog for bitesize hints and tips