I’ve been having a lot of conversations with ecommerce clients about GA4 recently, and there’s this one little feature that never fails to make their eyes light up when I show them.

If you go to the Monetization > Ecommerce Purchases report and then sort it by item revenue the scatter chart will plot Item Revenue by Item Views.

This helps you to quickly identify your strong performing products, those which could be doing better if they were more visible, and those which are over exposed but not doing the business with your audience.

Here’s an example:

This information is gold when informing merchandising decisions or to inspire marketing campaigns.